Commercial Benefits of Priority Response

5/9/2022 (Permalink)

One of the greatest benefits of emergency planning with SERVPRO of The Southtowns is that it enables effective priority response when disaster strikes.

Why is priority response important? There are two major reasons: secondary damage, and business disruption.

Secondary damage is the damage that occurs after the initial disastrous event takes place. For instance, the water that comes out of the burst pipe initially is part of the primary damage. The additional damage that occurs because that water sits for an extended period of time and starts to wick up into building materials is secondary damage.

By responding to the damage event as soon as possible and starting the mitigation process, we limit the amount of secondary damage that occurs, and stop further damage from occurring at all.

Business disruption, on the other hand, is more difficult to measure or define. In general, there’s a cost associated with a business suddenly having to close and not service its customers as planned. For the most part, that cost manifests as lost business, but it can also take the form of lost trust and disappointed customers.

You may never be able to measure the exact cost of business disruption, but with effective priority response, you can limit or even eliminate significant disruption so that you can get back to normal faster.